The effects of price promotion depth on new and mature...

Journal of Brand Management 2014 / 4 Vol. 21; Iss. 3

The effects of price promotion depth on new and mature products

Choi, Sunhee, Friske, Wesley, Lee, Sangno, Wilcox, James
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.1
Date:
April, 2014
File:
PDF, 140 KB
english, 2014
Conversion to is in progress
Conversion to is failed