China’s brands, China’s brand development strategies and...

China’s brands, China’s brand development strategies and corporate brand communications in China

Balmer, John M T, Chen, Weifeng
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Volume:
22
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2015.13
Date:
April, 2015
File:
PDF, 371 KB
english, 2015
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