Integrating country of origin into global marketing...

Integrating country of origin into global marketing strategy

Clarke, Irvine, Owens, Margaret, Ford, John B.
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Volume:
17
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330010322606
Date:
April, 2000
File:
PDF, 188 KB
english, 2000
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