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Consumers' response to offensive advertising: a cross cultural study
Okazaki, Shintaro, Chan, Kara, Li, Lyann, Diehl, Sandra, Terlutter, RalfVolume:
24
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330710828013
Date:
September, 2007
File:
PDF, 454 KB
english, 2007