The disastrous consequences of the Ikea Effect: Apple,...

Strategic Direction 2016 / 01 Vol. 32; Iss. 1

The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love

Thomas, Mark, Alluru, Jayanth-Reddy
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Volume:
32
Language:
english
Journal:
Strategic Direction
DOI:
10.1108/SD-10-2015-0145
Date:
January, 2016
File:
PDF, 108 KB
english, 2016
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