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Effects of Congruence of Product, Visual Image, and Consumer Self-Image on Art Infusion Advertising
Lee, Jieun, Kim, Junghyun, Yu, JinhyunVolume:
43
Language:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.2015.43.10.1725
Date:
November, 2015
File:
PDF, 105 KB
english, 2015