Fundraising September 15, 2024 – October 1, 2024 About fundraising

An Empirical Investigation of the Spillover Effects of...

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

Tülin Erdem and Baohong Sun
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558554
Date:
November, 2002
File:
PDF, 2.39 MB
english, 2002
Conversion to is in progress
Conversion to is failed