Application Series || Using Laboratory Brand Peference...

Management Science 1971 / 02 Vol. 17; Iss. 6

Application Series || Using Laboratory Brand Peference Scales to Predict Consumer Brand Purchases

Edgar Pessemier, Philip Burger, Richard Teach and Douglas Tigert
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Volume:
17
Language:
english
Journal:
Management Science
DOI:
10.2307/2629140
Date:
February, 1971
File:
PDF, 763 KB
english, 1971
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