Measuring the Hedonic and Utilitarian Dimensions of...

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg and Bianca Grohmann
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30038861
Date:
August, 2003
File:
PDF, 2.40 MB
english, 2003
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