Model of Brand Choice with a No-Purchase Option Calibrated...

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data

Siddhartha Chib, P. B. Seetharaman and Andrei Strijnev
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Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162325
Date:
May, 2004
File:
PDF, 2.05 MB
english, 2004
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