Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
Siddhartha Chib, P. B. Seetharaman and Andrei StrijnevVolume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162325
Date:
May, 2004
File:
PDF, 2.05 MB
english, 2004