![](/img/cover-not-exists.png)
Effect of temporal spacing between advertising exposures: Evidence from online field experiments
Sahni, Navdeep S.Volume:
13
Language:
english
Journal:
Quantitative Marketing and Economics
DOI:
10.1007/s11129-015-9159-9
Date:
September, 2015
File:
PDF, 2.06 MB
english, 2015