Defensive strategy framework in global markets

European Journal of Marketing 2010 / 07 Vol. 44; Iss. 7/8

Defensive strategy framework in global markets

Karakaya, Fahri, Yannopoulos, Peter
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Volume:
44
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561011047535
Date:
July, 2010
File:
PDF, 278 KB
english, 2010
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