“The Voice of the Consumer?”: Speculations on the Limits to...

“The Voice of the Consumer?”: Speculations on the Limits to the Marketing Analogy

Wensley, Robin
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Volume:
24
Journal:
European Journal of Marketing
DOI:
10.1108/03090569010002131
Date:
July, 1990
File:
PDF, 721 KB
1990
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