Consumers’ attitude towards social media advertising and their behavioural response
Boateng, Henry, Okoe, Abednego FeehiVolume:
9
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/JRIM-01-2015-0012
Date:
October, 2015
File:
PDF, 170 KB
english, 2015