Market Segmentation through Numerical Taxonomy

Journal of Marketing Research 1971 / 11 Vol. 8; Iss. 4

Market Segmentation through Numerical Taxonomy

V. Parker Lessig and John O. Tollefson
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Volume:
8
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150240
Date:
November, 1971
File:
PDF, 1.51 MB
english, 1971
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