Explaining multi‐channel consumer's channel‐migration...

International Journal of Retail & Distribution Management 2011 / 03 Vol. 39; Iss. 3

Explaining multi‐channel consumer's channel‐migration intention using theory of reasoned action

Davies, Mark A. P., Pookulangara, Sanjukta, Hawley, Jana, Xiao, Ge
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Volume:
39
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551111115024
Date:
March, 2011
File:
PDF, 232 KB
english, 2011
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