Spectator-based sports team reputation: scale development and validation
Jang, Wonseok (Eric), Jae Ko, Yong, Chan-Olmsted, Sylvia MVolume:
16
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-16-03-2015-B005
Date:
April, 2015
File:
PDF, 356 KB
english, 2015