Spectator-based sports team reputation: scale development...

Spectator-based sports team reputation: scale development and validation

Jang, Wonseok (Eric), Jae Ko, Yong, Chan-Olmsted, Sylvia M
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Volume:
16
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-16-03-2015-B005
Date:
April, 2015
File:
PDF, 356 KB
english, 2015
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