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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Ferjani, Madiha, Jedidi, Kamel, Jagpal, SharanVolume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.6.846
Date:
December, 2009
File:
PDF, 407 KB
english, 2009