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Measuring the Effectiveness of Image and Linkage Advertising! The Nitty-Gritty of Maxi Marketingby Arch G. Woodside
Review by: George M. ZinkhanVolume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151971
Date:
November, 1997
File:
PDF, 542 KB
english, 1997