Methodological Framework for a Cross‐National Comparison of...

European Journal of Marketing 1985 / 01 Vol. 19; Iss. 1

Methodological Framework for a Cross‐National Comparison of Consumerism Issues in Multiple Environments

Kaynak, Erdener, Wikström, Solveig
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Volume:
19
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000004762
Date:
January, 1985
File:
PDF, 516 KB
english, 1985
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