Individualism in Western advertising: A comparative study...

European Journal of Communication 2015 / 08 Vol. 30; Iss. 4

Individualism in Western advertising: A comparative study of Spanish and US newspaper advertisements

Pineda, A., Hernandez-Santaolalla, V., Rubio-Hernandez, M. d. M.
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Volume:
30
Language:
english
Journal:
European Journal of Communication
DOI:
10.1177/0267323115586722
Date:
August, 2015
File:
PDF, 375 KB
english, 2015
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