Segmentation policies using the customer equity model: a...

International Journal of Business and Systems Research 2014 Vol. 8; Iss. 2

Segmentation policies using the customer equity model: a study in a Brazilian hypermarket

Teixeira, Luiz Antônio Antunes, Silva, Jersone Tasso Moreira, França, Letícia Gontijo
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Volume:
8
Year:
2014
Language:
english
Journal:
International Journal of Business and Systems Research
DOI:
10.1504/IJBSR.2014.060305
File:
PDF, 197 KB
english, 2014
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