Introduction to Special Section on Market Segmentation...

Journal of Marketing Research 1978 / 08 Vol. 15; Iss. 3

Introduction to Special Section on Market Segmentation Research

Yoram Wind and Wendell R. Smith
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Volume:
15
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150579
Date:
August, 1978
File:
PDF, 147 KB
english, 1978
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