Localizing to Arabic consumers: Insights from print advertising
Sobh, Rana, Singh, Nitish, Chun, Wootae, Benmamoun, MamounLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2015.1062794
Date:
September, 2015
File:
PDF, 338 KB
english, 2015