Localizing to Arabic consumers: Insights from print...

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Localizing to Arabic consumers: Insights from print advertising

Sobh, Rana, Singh, Nitish, Chun, Wootae, Benmamoun, Mamoun
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2015.1062794
Date:
September, 2015
File:
PDF, 338 KB
english, 2015
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