Leveraging users as innovators: Managing the creative...

Leveraging users as innovators: Managing the creative potential of individual consumers

Bogers, Marcel, McCarthy, Ian P., Pitt, Leyland
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
37
Language:
english
Journal:
Journal of Engineering and Technology Management
DOI:
10.1016/j.jengtecman.2015.09.001
Date:
July, 2015
File:
PDF, 213 KB
english, 2015
Conversion to is in progress
Conversion to is failed