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Leveraging users as innovators: Managing the creative potential of individual consumers
Bogers, Marcel, McCarthy, Ian P., Pitt, LeylandVolume:
37
Language:
english
Journal:
Journal of Engineering and Technology Management
DOI:
10.1016/j.jengtecman.2015.09.001
Date:
July, 2015
File:
PDF, 213 KB
english, 2015