Instant Customer Base Analysis: Managerial Heuristics Often...

Journal of Marketing 2008 / 05 Vol. 72; Iss. 3

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

Markus Wübben and Florian v. Wangenheim
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162213
Date:
May, 2008
File:
PDF, 1.88 MB
english, 2008
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