The Nature and Uses of Expectancy-Value Models in Consumer...

Journal of Marketing Research 1972 / 11 Vol. 9; Iss. 4

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

Joel B. Cohen, Martin Fishbein and Olli T. Ahtola
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Volume:
9
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149317
Date:
November, 1972
File:
PDF, 1021 KB
english, 1972
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