Delighting Baby Boomers and Millennials: Factors that Matter Most
Beauchamp, Michelle Bednarz, Barnes, Donald C.Volume:
23
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2015.1032472
Date:
July, 2015
File:
PDF, 350 KB
english, 2015