A Framework for Understanding Cause-Related Sport Marketing...

International Journal of Sports Marketing and Sponsorship 2003 / 01 Vol. 4; Iss. 4

A Framework for Understanding Cause-Related Sport Marketing Programs

Lachowetz, Tony, Gladden, James
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Volume:
4
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-04-04-2003-B004
Date:
January, 2003
File:
PDF, 265 KB
english, 2003
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