An investigation into gamification as a customer engagement...

Journal of Services Marketing 2015 / 09 Vol. 29; Iss. 6/7

An investigation into gamification as a customer engagement experience environment

Harwood, Tracy, Garry, Tony
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Volume:
29
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-01-2015-0045
Date:
September, 2015
File:
PDF, 262 KB
english, 2015
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