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The influence of advergames on consumers' attitudes and behaviour: an empirical study among young consumers
Waiguny, Martin K.J., Terlutter, Ralf, Zaglia, Melanie E.Volume:
3
Year:
2011
Language:
english
Journal:
International Journal of Entrepreneurial Venturing
DOI:
10.1504/IJEV.2011.041273
File:
PDF, 288 KB
english, 2011