Prepurchase Attribute Verifiability, Source Credibility,...

Journal of Consumer Psychology 2001 Vol. 11; Iss. 3

Prepurchase Attribute Verifiability, Source Credibility, and Persuasion

Shailendra Pratap Jain and Steven S. Posavac
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Volume:
11
Year:
2001
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480266
File:
PDF, 733 KB
english, 2001
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