The Paradox of Branding and Collaboration

The Paradox of Branding and Collaboration

Mary Tschirhart, Robert K. Christensen and James L. Perry
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Volume:
29
Language:
english
Journal:
Public Performance & Management Review
DOI:
10.2307/20447576
Date:
September, 2005
File:
PDF, 1.66 MB
english, 2005
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