Conceptual framework of within-category brand personality...

Journal of Brand Management 2008 / 6 Vol. 15; Iss. 6

Conceptual framework of within-category brand personality based on consumers’ perception (WCBP-CP): The case of men’s apparel category in South Korea

Lee, Eun-Jung, Rhee, Eun-Young
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Volume:
15
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2008.25
Date:
June, 2008
File:
PDF, 250 KB
english, 2008
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