A decision tree approach to modeling the private label...

Marketing Intelligence & Planning 2010 / 02 Vol. 28; Iss. 1

A decision tree approach to modeling the private label apparel consumer

Moore, Marguerite, Carpenter, Jason M.
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Volume:
28
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501011014615
Date:
February, 2010
File:
PDF, 167 KB
english, 2010
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