Professional Ideology and Marketing Implementation

European Journal of Marketing 1992 / 01 Vol. 26; Iss. 1

Professional Ideology and Marketing Implementation

Whittington, Richard, Whipp, Richard
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Volume:
26
Journal:
European Journal of Marketing
DOI:
10.1108/03090569210007792
Date:
January, 1992
File:
PDF, 813 KB
1992
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