A Nonstationary Model of Binary Choice Applied to Media...

Management Science 1981 / 06 Vol. 27; Iss. 6

A Nonstationary Model of Binary Choice Applied to Media Exposure

Darius J. Sabavala and Donald G. Morrison
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Volume:
27
Language:
english
Journal:
Management Science
DOI:
10.2307/2631153
Date:
June, 1981
File:
PDF, 456 KB
english, 1981
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