Distinguishing between the Meanings of Music: When...

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

Rui (Juliet) Zhu and Joan Meyers-Levy
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162377
Date:
August, 2005
File:
PDF, 2.23 MB
english, 2005
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