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Acquisition pattern analyses for recognising cross-sell opportunities in the financial services sector
Paas, Leonard, Kuijlen, TonVolume:
9
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740018
Date:
February, 2001
File:
PDF, 189 KB
english, 2001