Attribute-Task Compatibility as a Determinant of Consumer...

Journal of Marketing Research 1997 / 05 Vol. 34; Iss. 2

Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals

Stephen M. Nowlis and Itamar Simonson
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Volume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151859
Date:
May, 1997
File:
PDF, 3.21 MB
english, 1997
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