The meaning and measurement of customer retention

Journal of Targeting Measurement and Analysis for Marketing 2001 / 8 Vol. 10; Iss. 1

The meaning and measurement of customer retention

Aspinall, Edward, Nancarrow, Clive, Haddad, Aneace
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Volume:
10
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740035
Date:
August, 2001
File:
PDF, 155 KB
english, 2001
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