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Revenue management for broadcasting commercials: the channel's problem of selecting and scheduling the advertisements to be aired
Kimms, Alf, Bungart, Michael MullerVolume:
1
Year:
2007
Language:
english
Journal:
International Journal of Revenue Management
DOI:
10.1504/IJRM.2007.011192
File:
PDF, 236 KB
english, 2007