The Effect of Expiration Dates and Perceived Risk on...

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

Michael Tsiros and Carrie M. Heilman
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162048
Date:
April, 2005
File:
PDF, 2.06 MB
english, 2005
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