Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model
Yoon, Hye Jin, Kim, Yeo JungVolume:
22
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1107006
Date:
January, 2016
File:
PDF, 597 KB
english, 2016