Linking Customer Engagement to Trust and Word-of-Mouth on...

Journal of Internet Commerce 2016 / 01 Vol. 15; Iss. 1

Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study

Islam, Jamid Ul, Rahman, Zillur
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Volume:
15
Language:
english
Journal:
Journal of Internet Commerce
DOI:
10.1080/15332861.2015.1124008
Date:
January, 2016
File:
PDF, 720 KB
english, 2016
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