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Cultural and paradoxical values in advertising in Eastern Europe
Saleem, Salman, Larimo, Jorma Antero, Ummik, Kadi, Kuusik, AndresVolume:
10
Language:
english
Journal:
Baltic Journal of Management
DOI:
10.1108/BJM-11-2014-0202
Date:
July, 2015
File:
PDF, 223 KB
english, 2015