The Validity of Computer-Controlled Magnitude Scaling to...

The Validity of Computer-Controlled Magnitude Scaling to Measure Emotional Impact of Stimuli

Bruno Neibecker
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Volume:
21
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151608
Date:
August, 1984
File:
PDF, 346 KB
english, 1984
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