Les facteurs qui influencent l'efficacité du marketing...

Recherche et Applications en Marketing 2007 / 03 Vol. 22; Iss. 1

Les facteurs qui influencent l'efficacité du marketing relationnel : une méta-analyse

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal and Kenneth R. Evans
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Volume:
22
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589512
Date:
March, 2007
File:
PDF, 2.67 MB
2007
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