Country Image and Consumer-Based Brand Equity:...

Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Ravi Pappu, Pascale G. Quester and Ray W. Cooksey
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Volume:
38
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.2307/4540454
Date:
September, 2007
File:
PDF, 2.43 MB
english, 2007
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