Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing
Ravi Pappu, Pascale G. Quester and Ray W. CookseyVolume:
38
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.2307/4540454
Date:
September, 2007
File:
PDF, 2.43 MB
english, 2007