Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
Song, Minjae, Park, Eunho, Yoo, Byungjoon, Jeon, SeongminVolume:
33
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2015.12.001
Date:
February, 2016
File:
PDF, 771 KB
english, 2016